1970s
1980s
1990s
A01=Jeff Menne
American Zoetrope
Apocalypse Now
auteurism
Author_Jeff Menne
autonomy
autuer
business model
business theory
businessman
Category=ATC
Category=ATFA
Category=DNBF
change
cinema
Conversation
Coppola
corporate culture
corporate identity
counterculture
creative culture
creative management
director
director autonomy
Director's Company
Eighties
entrepreneur
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eq_biography-true-stories
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eq_nobargain
eq_non-fiction
evolution
film company
film director
film industry
film production
film studio
filmmaker
filmmaker autonomy
filmmaking industry
filmmaking model
filmmakingm
films
Fordism
Francis Ford Coppola
George Lucas
Godfather
Godfather Part II
Godfather Part III
Henry Ford
Hollywood
independent film production
independent production
John Ford
labor relations
managerial model
movies
musical aesthetic
new business model
new corporate model
new filmmaking model
New Hollywood
new production techniques
new studio model
Nineties
opera
opera Coppola
opera in film
post-Fordist Hollywood
postindustrial
production unit
Rain People
Seventies
studio model
Tetro
Tucker
Product details
- ISBN 9780252080371
- Weight: 254g
- Dimensions: 140 x 210mm
- Publication Date: 10 Nov 2014
- Publisher: University of Illinois Press
- Publication City/Country: US
- Product Form: Paperback
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Acclaimed as one of the most influential and innovative American directors, Francis Ford Coppola is also lionized as a maverick auteur at war with Hollywood's power structure and an ardent critic of the postindustrial corporate America it reflects.
However, Jeff Menne argues that Coppola exemplifies the new breed of creative corporate person and sees the director's oeuvre as vital for reimagining the corporation in the transformation of Hollywood.
Reading auteur theory as the new American business theory, Menne reveals how Coppola's vision of a new kind of company has transformed the worker into a liberated and well-utilized artist, but has also commodified individual creativity at a level unprecedented in corporate history. Coppola negotiated the contradictory roles of shrewd businessman and creative artist by recognizing the two roles are fused in a postindustrial economy.
Analyzing films like The Godfather (1970) and the overlooked Tucker: The Man and His Dream (1988) through Coppola's use of opera, Menne illustrates how Coppola developed a defining musical aesthetic while making films that reflected the idea of a corporation as family--and how his studio American Zoetrope came to represent a new brand of auteurism and the model for post-Fordist Hollywood.
However, Jeff Menne argues that Coppola exemplifies the new breed of creative corporate person and sees the director's oeuvre as vital for reimagining the corporation in the transformation of Hollywood.
Reading auteur theory as the new American business theory, Menne reveals how Coppola's vision of a new kind of company has transformed the worker into a liberated and well-utilized artist, but has also commodified individual creativity at a level unprecedented in corporate history. Coppola negotiated the contradictory roles of shrewd businessman and creative artist by recognizing the two roles are fused in a postindustrial economy.
Analyzing films like The Godfather (1970) and the overlooked Tucker: The Man and His Dream (1988) through Coppola's use of opera, Menne illustrates how Coppola developed a defining musical aesthetic while making films that reflected the idea of a corporation as family--and how his studio American Zoetrope came to represent a new brand of auteurism and the model for post-Fordist Hollywood.
Jeff Menne is an assistant professor of screen studies and English at Oklahoma State University.
