Home » From Assets to Profits
Product Image

From Assets to Profits

Bruce Berman
€52.99
Title
Quantity:
In stock with our UK publisher. 14-28 days
Delivery/Collection within 10-20 working days
14 days return policy Shipping & Delivery
A01=Bruce Berman
Author_Bruce Berman
business assets
Category=KJD
Category=KJMK
copyrights
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
intellectual property
IP
IP management
patents
trademarks

Product details

  • ISBN 9780470225387
  • Weight: 558g
  • Dimensions: 163 x 236mm
  • Publication Date: 07 Nov 2008
  • Publisher: John Wiley & Sons Inc
  • Publication City/Country: US
  • Product Form: Hardback
Secure checkout Fast Shipping Easy returns
Description
Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real-world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not-so-subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.
About Bruce Berman

Bruce Berman (New York NY) is CEO of Brody Berman Associates in New York, a communications and management consulting firm focusing on innovative companies, assets and investors. Mr. Berman works closely with IP-rich companies, consultants and lawyers, as well as private equity firms and their clients to enhance patent value and facilitate transactions. In addition to this book, Berman is responsible for Making Innovation Pay: People Who Turn IP Into Shareholder Value (Wiley 2005). He also edited and contributed to From Ideas to Assets: Investing Wisely in Intellectual Property (Wiley 2002), a widely acclaimed book about the business of IP. His articles, reviews and chapters have appeared in many periodicals, including Nature Biotechnology, The National Law Journal and The Book of Investing Rules (Financial Times Prentice Hall, 2003), which The Motley Fool called one of ten all-time best investment books.

More from this author