From Knowledge to Intelligence
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€65.99
A01=G. Scott Erickson
A01=Helen Rothberg
assets
Author_G. Scott Erickson
Author_Helen Rothberg
business intelligence strategies
capital
Category=KJM
CI Activity
CI System
CI Technique
competitive
Competitive Intelligence
Competitive Intelligence Risk
Core Firm
Counterintelligence Programs
Customer Relationship Management Systems
developing
Developing Knowledge Assets
E-business Networks
enterprise information systems
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
ERP System
ethical data gathering
Firm Ceo
Firm's Intellectual Capital
Firm’s Intellectual Capital
Gps Capability
integrated intelligence management systems
intellectual
Intelligence Teams
Km Risk
Knowledge Acquisition
Knowledge Assets
management
Nis
organisational learning models
POS System
Protect Knowledge Assets
Sensitive Information
shadow
Shadow Team
sharing
SPF Condition
strategic risk assessment
team
trade
value chain optimisation
Water Bearer
Product details
- ISBN 9780750677622
- Weight: 740g
- Dimensions: 152 x 229mm
- Publication Date: 07 Sep 2004
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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In the New Economy, intelligence will be essential for firms to gain competitive advantage—not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this book, Rothberg and Erickson demonstrate how corporations can combine their competitive intelligence gathering with their internal knowledge management gathering into one dynamic system. Using real-world cases from the corporate world, the authors show how the strategic use of this combined system generates measurable competitive advantage. Topics covered include how be develop your strategy for sharing and gathering knowledge across the value chain, sustainable product development and innovation, manufacturing improvement, CRM and marketing, and developing a corporate-wide global knowledge strategy.
Dr. Helen Rothberg is Associate Professor in the Department of Management at Marist College in Poughkeepsie, NY. She is also a full-spectrum business consultant with expertise in both micro and macro managerial and organizational functions. She does business consultation and seminar development in the areas of competitive intelligence, competitive analysis, strategic planning, shadow and cross-functional teams, and organization development and design. Dr. G. Scott Erickson is Associate Professor, Marketing, at Ithaca College in Ithaca, NY. He has written over 50 scholarly papers and over 80 presentations and has received the Outstanding Reviewer Award from the American Society for Competitiveness Conference.
