From Koreanness to K-ness

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Confucian influence
cultural semiotics
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eq_dictionaries-language-reference
eq_history
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eq_non-fiction
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global Korean popular culture analysis
Hallyu
Hallyu studies
identity formation research
K-drama
K-pop
Korean culture
Koreannness
soft power diplomacy
transnational fandom

Product details

  • ISBN 9781041015376
  • Weight: 480g
  • Dimensions: 156 x 234mm
  • Publication Date: 30 Apr 2026
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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From Koreanness to K-ness: Contemporary Korean Culture and Society aims to conceptualise ‘K-ness’ as a new way of understanding the underlying characteristics that shape the semiotic, cultural, and sociological representations of contemporary Korean culture and society.

The global popularity of Korean cultural content has sparked extensive interest in various facets of the Korean language, culture, and society. These recent changes present a unique opportunity to reassess and reshape our approach to the theorisation of ‘Koreanness’ as a strong national identity significantly influenced by Confucian values, patriarchy, and patriotism. Indeed, a multitude of K-words – including the ever-popular domains of ‘K-pop’, ‘K-drama’ and ‘K-food’ – reflect the diverse but coherent manifestations of the new Koreanness, which often transcends the boundaries of tradition and history.

In this interdisciplinary edited volume, the contributors provide fresh insights into the new Koreanness that has been reshaped by the current international popularity of Korean popular culture, the emergence of new media, and the cross-cultural encounters in the more globalised environment. By exploring themes, topics, and theories linked to ongoing discussions and emerging trends, this book illuminates the multidimensional nature of ‘K-ness’.

Seryun Lee is Lecturer in Korean Studies at the University of Sydney, Australia. Prior to joining Sydney, she held positions at Hankuk University of Foreign Studies and the University of Queensland. She holds a PhD in Translation and Intercultural Studies from the University of Manchester. Her research interests centre on Korean culture and society, Korean language and translation, online communication, and contemporary screen culture. She is the author of Affect Theory and Translation on YouTube (2025), and her work has been published in a number of international peer-reviewed journals, including the International Journal of Cultural Studies, Social Media + Society, M/C Journal, and Continuum: Journal of Media & Cultural Studies.