From Media Hype to Twitter Storm
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€56.99
agenda setting theory
Category=JBCT
Category=JPH
Category=JPWC
Category=NH
crisis management
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eq_history
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eq_nobargain
eq_non-fiction
eq_society-politics
media amplification effects on society
media hype
news waves
public opinion
public sphere dynamics
reputation damage
risk communication
social contagion
social problems
twitter storms
Product details
- ISBN 9781041179832
- Weight: 740g
- Dimensions: 156 x 234mm
- Publication Date: 01 Dec 2025
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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The word media hype is often used as rhetorical argument to dismiss waves of media attention as overblown, disproportional and exaggerated. But these explosive news waves, as well as - nowadays - the twitter storms, are object of scientific research, because they are an important phenomenon in the public area. Sometimes it is indeed 'much ado about nothing' but in many cases these media storms have play an important role in political issues, scandals and crises. Twitter storms sometimes ruin reputations within hours. Although different concepts are used, such as media hypes, news waves, media storms, information cascades or risk amplification, all the studies in this book refer to the same process in which key events trigger a chain of reactions and interactions, building up huge news waves in the media or rapidly spreading social epidemics in the social media. This book offers the first comprehensive overview of this important topic. It is not only interesting for scholars and students in media and journalism, but also for professionals in PR and communication, crisis communication and reputation management.
Dr. Peter L.M. Vasterman (1951) is media sociologist and assistant professor emeritus Media and Journalism at the Department of Media Studies of the University of Amsterdam.
