A01=Susan Morgan
A01=Tom Reichert
A01=Tyler R. Harrison
academic publishing guidance
advanced statistics writing
APA Manual
Author_Susan Morgan
Author_Tom Reichert
Author_Tyler R. Harrison
Category=GPS
Category=GTC
Category=JHBC
Category=JMB
Chi Square Test
communication studies
communication theory
Effect Size Indicator
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Fisher's Exact Test
Friedman's Chi Square Test
Interitem Reliabilities
Kruskal Wallis Test
Matched Pairs Signed Ranks Test
McNemar Test
Mini Tab
Multivariate Main Effect
Perceived Career Barriers
Post Hoc Tests
quantitative research reporting
Rank Order Correlation
Report Significance Levels
Reporting Effect Size
reporting quantitative findings in academia
research results presentation
Sample Chi Square Test
Scott's Pi
Seventh Grade Participants
social science methodology
Spearman Rank Order Correlation
Standardized Regression Coefficient
statistical data interpretation
Wilcoxon Matched Pairs Signed Ranks Test
Wilcoxon Rank Sum Test
Wilcoxon Signed Rank Test
Wilks Lambda
Product details
- ISBN 9781138638082
- Weight: 420g
- Dimensions: 152 x 229mm
- Publication Date: 09 Aug 2016
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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This invaluable resource guides readers through the process of creating scholarly, publishable prose from the results of quantitative experiments and investigations. It delves into the issues commonly encountered when reporting the results of statistical experiments and investigations, and provides instruction re the representation of these results in text and visual formats. This unique research companion serves as a must-have reference for advanced students doing quantitative research and working with statistics, with the goal of writing up and publishing their findings; it also serves as a useful refresher for experienced researchers.
Susan E. Morgan is the Associate Dean for Research as well as the Director for the Center for Communication, Culture, and Change, and a Full Professor in the Communication Studies department in the School of Communication at the University of Miami in Coral Gables, Florida. Her research interests involve the design and evaluation of persuasive messages targeting health behavior change in multicultural populations.
Tom Reichert is Department Head, Advertising and Public Relations, and the Athletic Association Professor of Advertising in the Grady College of Journalism and Mass Communication at the University of Georgia. His research interests include advertising and mass communication content and effects. He has written or edited seven books about major issues and concerns regarding the uses and effects of advertising on professional practice and culture.
Tyler R. Harrison is Professor in Communication Studies at the University of Miami. His research interests focus on the design of communication processes and systems to improve individual, organizational, and societal outcomes. His work in this area has focused on health communication and conflict management.
