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From the Ground Up

Jessica Hatzis | Bree Johnson
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A01=Bree Johnson
A01=Jessica Hatzis
Australian entrepreneurs
Author_Bree Johnson
Author_Jessica Hatzis
beauty industry
brand building
branding advice
building a global brand
business memoir
Category=DNBB
Category=KJDD
Category=KJH
creative entrepreneurship
entrepreneurship
eq_bestseller
eq_biography-true-stories
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
forthcoming
frank body
marketing strategy
minority-owned businesses
purpose-driven brands
social media marketing
startup case studies
startup success
Willow & Blake
women in business

Product details

  • ISBN 9781923293953
  • Dimensions: 153 x 234mm
  • Publication Date: 30 Jun 2026
  • Publisher: Affirm Press
  • Publication City/Country: AU
  • Product Form: Paperback
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Description

THE bible for anyone looking to build a brand from scratch, from the co-founders of global success frank body.

The only thing scarier than a new idea is an old one.

Jessica Hatzis and Bree Johnson, co-founders of cult branding agency Willow & Blake and the $100m global skincare brand frank body, share their expert advice on building a brand from scratch – the ethos, process, opportunities and pitfalls to avoid – from both their own journey and that of other notable Australian entrepreneurs.

With a strong focus on how women and minorities are creating some of the best brand activity out there, including case studies from a portfolio of brands worth over $1 billion, From the Ground Up is an honest and proven approach to brand building for entrepreneurs, marketers and dreamers who want to build not just a business but a legacy.

Curious? Time to risk it for the biscuit.
About Bree Johnson | Jessica Hatzis
Jessica Hatzis, along with Bree Johnson, are the co-founders of cult beauty brand frank body and branding agency Willow & Blake. Copywriters and brand builders by trade, they are passionate about teaching the next generation of entrepreneurs to create their own successful businesses from scratch.

Bree Johnson, along with Jessica Hatzis, are the co-founders of cult beauty brand frank body and branding agency Willow & Blake. Copywriters and brand builders by trade, they are passionate about teaching the next generation of entrepreneurs to create their own successful businesses from scratch.

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