Fundamentals of Marketing
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€47.99
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B01=Geraldine McKay
B01=Lai Hong Ng
B01=Paul Hopkinson
business
Category1=Non-Fiction
Category=KJS
communications: introduction
COP=United Kingdom
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
management
marketing
PA=Available
Price_€20 to €50
PS=Active
softlaunch
Product details
- ISBN 9781910158982
- Dimensions: 189 x 246mm
- Publication Date: 30 Mar 2018
- Publisher: Goodfellow Publishers Limited
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society. International in approach, it highlights a range of real life practices through examples and short case studies. It includes:
* Marketing as an idea and a practice.
* How to understand and reach customers, researching and choosing segments
* Marketing functions-providing value from products, services, pricing and distribution to branding and communications.
* Responsible marketing and contemporary technologies
To help support their learning, readers have access to a range of online resources including chapter-by-chapter multiple choice questions which will enable them to assess how well they have grasped individual chapters. The text also features a range of supplementary readings, in text exercises and cases/examples to help bring concepts to life.
