amp
beginners
beginners essential
book
business amp
Category=KJVX
entrepreneurshipfundraising
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
essential procedures
fundraising
procedures
program
scott
toolsfundraising
Product details
- ISBN 9781118693124
- Weight: 160g
- Dimensions: 216 x 279mm
- Publication Date: 12 Jul 2013
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Paperback
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Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations establish effective fundraising programs. This resource provides useful information to produce winning fundraising plans, build mailing lists, effectively manage records, produce direct mail appeals, solicit major gifts, and more.
Important topics covered include:
- Expanding an organization’s donor base
- Researching donor prospects
- First time fundraising efforts
- Annual operational plans
- Fundraising evaluation
- Building a mailing list
- Solicitation calls
- Phonathons
- Board gifts
- Direct mail appeals
- Special events
- Call reports
- Attracting new donors
- Donor communication
- Fundraising presentations
- Planned giving
- Grant seeking
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
Scott C. Stevenson is the editor of Fundraising for Beginners: Essential Procedures for Getting a Fundraising Program Up and Running, published by Wiley.
