Fundraising Reader

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charitable giving research
contemporary fundraising debates
corporate donors
diversity
donors
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equity
ethical donor relations
ethics in fundraising
Face To Face
Follow
Fundraisers Practice
fundraising
Fundraising Campaign
Fundraising Communication
Fundraising Function
Hold
Honesty
inclusion
Independent
Judgement
Living
Major Gifts
Nonprofit
nonprofit management
Nonprofit Organization
North
philanthropy theory
Pledging
Poor
Professional Fundraisers
professional training
Prospective Donor
Raiser
reader
resource mobilisation strategies
social sector leadership
Strong
Ticket
USA
Wo
Worthwhile

Product details

  • ISBN 9780367703714
  • Weight: 453g
  • Dimensions: 156 x 234mm
  • Publication Date: 17 Apr 2023
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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The Fundraising Reader draws together essential literature establishing a one-stop body of knowledge that explains what fundraising is, and covers key concepts, principles and debates. The book shines a light on the experience of being a fundraiser and answers an urgent need to engage with the complexities of a facet of the non-profit sector that is often neglected or not properly understood.

This international compilation features extracts from key writing on fundraising, with a comprehensive contextualising introduction by the editors. Uniquely, this Reader shares conflicting positions relating to age-old and current debates on fundraising: Is fundraising marketing? Should donors or the community be front and centre in fundraising? How can fundraisers deal with ethical dilemmas such as ‘tainted’ donors and money? Best practice and future trends are also covered, including the impact of new technologies and responding to demands for greater diversity, inclusion, and equity in fundraising teams.

This Reader is for those who seek to further develop their own understanding of fundraising, and it provides an invaluable resource for academic courses and professional training.

Beth Breeze is the Director of the Centre for Philanthropy at the University of Kent, UK. Beth worked for a decade as a fundraiser and charity manager before her current role in which she leads a programme of research and teaching on all aspects of fundraising, philanthropy and charitable giving.

Donna Day Lafferty is a Senior Lecturer at the University of Chichester, UK. She has worked as a professional fundraiser and project manager since 1997, and now combines this with her academic role. She is the founder of the world’s first undergraduate degree dedicated to non-profit fundraising, Charity Development BA (Hons.), launched in 2014.

Pamala Wiepking is the inaugural Stead Family Chair in International Philanthropy at the Indiana University Lilly Family School of Philanthropy, where she teaches Principles and Practices of Fundraising in the online Masters program. She is also the inaugural Professor of Societal Significance of Charity Lotteries at the Center for Philanthropic Studies at VU Amsterdam.