Product details
- ISBN 9781118615461
- Weight: 431g
- Dimensions: 160 x 231mm
- Publication Date: 18 Mar 2014
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Hardback
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40 proven strategies for raising big money with businesses
There's a reason why nonprofits are getting smaller checks from corporate giving programs. Companies are abandoning or slashing giving budgets and instead focusing on win-win pacts that drive sales and change the world. Nonprofits need guidance and practical know-how in this new age of mutually beneficial nonprofit and business partnerships.
Presenting forty practical fundraising strategies to help small to medium-sized nonprofits raise more money from businesses, Fundraising with Businesses breathes new life into nonprofit / for-profit relationships to begin a new era of doing good and well.
- Presents new and improved fundraising strategies for raising money from businesses—from in-store register promotions and shopping fundraisers to online workplace giving solutions and digital campaigns involving popular social networking sites.
- Written by an experienced fundraiser and renowned blogger and speaker on business giving.
- Features case examples of successful nonprofit/corporate partnerships that will be regularly updated via a link with the online pin board Pinterest.
The fundraising potential of working with businesses is greater than ever. Read Fundraising with Businesses and discover the tools to turn existing and new business relationships into successful—and lucrative—partnerships.
JOE WATERS has been working at the intersection of business, philanthropy, and marketing for twenty years. He writes one of the web's leading fundraising blogs, Selfishgiving.com. He's the author of Cause Marketing For Dummies.
