A01=Merle van den Akker
Author_Merle van den Akker
Behavioural science
Category=JMAL
Category=JMH
Category=KCK
Category=KJU
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
eq_society-politics
forthcoming
Product details
- ISBN 9781529244595
- Dimensions: 140 x 216mm
- Publication Date: 15 Oct 2026
- Publisher: Bristol University Press
- Publication City/Country: GB
- Product Form: Paperback
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Behavioural science has never been a static field. From its roots in psychology and economics, it has borrowed ideas, adapted methods and reinvented itself in response to new challenges.
Today, the field is undergoing another transformation, shaped by debates about diversity and inclusivity, methodological pluralism, ethical boundaries, and questions of effectiveness, alongside the growing influence of data science and artificial intelligence.
Drawing on interviews with over 250 experts from academia, industry and policy, Merle van den Akker examines the challenges, frustrations, ambitions and hopes shaping behavioural science, and considers what its future might hold.
Merle van den Akker, PhD is a Senior Product Manager at the Commonwealth Bank of Australia, where she applies behavioural science to consumer finance and investing. She writes on behavioural science and decision-making, including an interview series with leading figures in the field. She completed her PhD in behavioural science at Warwick Business School.
