Future of Events

This new volume is a comprehensive exploration into the transformative trends, innovative strategies, and emerging paradigms that are redefining the landscape of events globally, offering a nuanced understanding of the forces driving change and the opportunities they present for event professionals, businesses, and communities.

The book explores the integration of augmented reality and virtual experiences in sustainable event management practices, exploring from the rise of hybrid events to the impact of artificial intelligence on event planning and execution. Topics also cover diverse types of events including religious and cultural events; how global events affect the growth of international tourism; incorporating sustainability into event planning; and much more.

Narendra Kumar, PhD, is associated with the Amity Institute of Travel and Tourism, Amity University, India. He has over 24 years of industry and academic experience, during which he has made significant contributions to the area of tourism education. He has been invited to speak at numerous conferences and seminars on tourism and related fields, and his current research focuses on student mentoring. Dr. Kumar’s previous works include the edited book Tourist Behavior: Past, Present, and Future (Apple Academic Press) as well as several other books. He is a reviewer for many scientific conferences and international journals, including Current Issues in Tourism.

Swati Sharma, PhD, is an Associate Professor at the Amity Institute of Travel & Tourism, Amity University, India. With 18 years of experience in travel and tourism academia and industry, she has made significant contributions to the area of tourism. Dr. Sharma has a strong interest in MICE (meetings, incentives, conferences, and exhibitions) tourism and destination image and has published extensively on related topics. She has been invited to speak at numerous conferences and seminars on tourism and related fields. Dr. Sharma’s previous works include editing the book Tourist Behavior: Past, Present, and Future (Apple Academic Press), and others.

Bruno Barbosa Sousa, PhD, is a Professor at the Polytechnic Institute of Cávado and Ave, Barcelos, Portugal, where he is also Head of the Master’s Program in Tourism Management. He was formerly a market analyst at Sonae Distribuição, Modelo e Continente, S.A., and he was a marketing assistant for the Jornal O Jogo at Controlinveste. He is the author or co-author of several papers and is an editorial board member and an ad-hoc reviewer for several scientific journals. He is also a member of the scientific committees of several national and international congresses and conferences.