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Future of Excellence in Public Relations and Communication Management

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advocacy in management
Category=KJSP
coalition
conflict resolution methods
Constraint Recognition
crisis communication management
dominant
Dominant Coalition
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eq_business-finance-law
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eq_isMigrated=2
eq_nobargain
eq_non-fiction
Excellence Study
Excellence Theory
excellent
Excellent Public Relations
Excellent Public Relations Programs
global public relations research
model
Organization Public Relationships
organizational communication theory
organizations
Personal Influence Model
practice
practitioners
Public Relations
Public Relations Education
Public Relations Function
Public Relations Practice
Public Relations Practitioners
Public Relations Profession
Public Relations Scholars
Public Relations Theory
Relationship Maintenance
relationship management models
Senior Public Relations Executive
Situational Theory
stakeholder engagement strategies
Strategic Publics
study
symmetrical
Symmetrical Communication
Symmetrical Model
Symmetrical Public Relations
theory
Top Communicators
Uncertainty Avoidance

Product details

  • ISBN 9780805855951
  • Weight: 1370g
  • Dimensions: 152 x 229mm
  • Publication Date: 06 Jul 2006
  • Publisher: Taylor & Francis Inc
  • Publication City/Country: US
  • Product Form: Hardback
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Description

The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of work examining best practices in the public relations field. In this assembled collection, editor Elizabeth L. Toth and the contributors show how and in what ways the theories of the Excellence Study have developed and changed. They present research that advances excellence theories, adds new dimensions and directions to the excellence theories, and shows how the excellence study has moved on to a global stage. Toth and her colleagues challenge future researchers to continue the theory-building that will lead to understand how strategic public relations management contributes to organizations and society. Public relations and communication management scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely from the work included here.