Future-Proof Your Business

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Product details

  • ISBN 9780241446447
  • Weight: 127g
  • Dimensions: 129 x 198mm
  • Publication Date: 30 Jul 2020
  • Publisher: Penguin Books Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
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A Financial Times book of the month

It has never been more important for business leaders to look to the future. Yet, when we are living through some of the most uncertain times we have ever faced, it can feel daunting to know where to start.


In Future-Proof Your Business, applied futurist Tom Cheesewright will reveal industry techniques and tools to help you:

- Scan the near horizon for incoming shocks
- Look to the far future to define long-term strategy
- Accelerate decision-making in your business
- Delegate power to the front line, speeding your response
- Streamline your organisation so it's agile and can adapt to change

In our uncertain times, leaders who keep their focus on the future will be the ones who prevail.

Tom Cheesewright is an Applied Futurist, helping people and organisations around the world to see the future more clearly, share their vision, and respond with innovation. An accomplished speaker and broadcaster, he specialises in connecting tomorrow's world to today's experience, making sense of what's happening next, and why. Tom's clients include global 500 corporations, government departments, industry bodies and charities. Notable clients include: Accenture, Audi, Bacardi, Barclays, BASF, Bertelsmann, BMW, BP, BT, Facebook, Google, HSBC, HMRC, ITV, Kellogg's, Sony, Virgin Media, and VISA. Tom's first book, High Frequency Change was published in June 2019.

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