Product details
- ISBN 9780275948481
- Publication Date: 20 Jun 1994
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
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The authors offer proven skills, training, and educational applications that develop individual employee thinking for total quality management, ISO 9000, or other quality-team business programs. It develops the great potential of using cognitive-based learning to empower people for quality and workplace leadership, systems that move beyond traditional behavior-based training techniques. The authors explain what can and cannot be done to increase creative thinking, insight, and adult intelligence. They provide bottom-line measures for assessing the effectiveness of training procedures and show how a commitment to substantive life-long employee education can build a stronger business and corporate presence in the marketplace of the future.
EDWARD E. GORDON is President of Imperial Corporate Training and Development and teaches at Loyola University in Chicago.
RONALD R. MORGAN is Associate Professor of Educational Psychology at Loyola University.
JUDITH A. PONTICELL is Assistant Professor at Texas Tech University.
They co-authored Closing the Literacy Gap in American Business (Quorum Books, 1991).
