A01=Jonathan Gabay
advanced copywriting techniques for professionals
advertising
advertising copy development
Anniversaries
Author_Jonathan Gabay
authority
Birthday
Category=KC
Category=KJMV7
Category=KJS
collective
Common Language
Copywriters
creative brief techniques
Crimson
Cup
Devious
Dim
Eleventh Hour
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
euphemism usage guidance
Follow
Gabay's Copywriters
Holds
idiomatic expression reference
Latin Proverb
Mark Twain
marketing communication tools
noun
orbicularis
Orbits
packaging
persuasive language strategies
Pheasant
Richard III
Scarecrow
standards
tips
Tongue Twisters
top
Top Tips
Topless
Trousers
UK English
viral
Wo
Young Men
Product details
- ISBN 9781138152687
- Weight: 453g
- Dimensions: 156 x 234mm
- Publication Date: 18 Aug 2016
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts.
