A01=Jonathan Gabay
advanced copywriting techniques for professionals
advertising
advertising copy development
Anniversaries
Author_Jonathan Gabay
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Birthday
Category=KJS
collective
Common Language
Copywriters
creative brief techniques
Crimson
Cup
Devious
Dim
Eleventh Hour
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euphemism usage guidance
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Gabay's Copywriters
Holds
idiomatic expression reference
Latin Proverb
Mark Twain
marketing communication tools
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orbicularis
Orbits
packaging
persuasive language strategies
Pheasant
Richard III
Scarecrow
standards
tips
Tongue Twisters
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Top Tips
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UK English
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Young Men
Product details
- ISBN 9780750683203
- Weight: 1320g
- Dimensions: 156 x 234mm
- Publication Date: 22 Aug 2006
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts.
Jonathan Gabay is a trainer, coach and creative strategist, and has vast experience of marketing throughout his career, holding positions such as the Creative Director of the Direct Marketing division at Moorgate Plc, the Creative Marketing Group Head at Saatchi and Saatch plc, the Creative Marketing Director at DPA, and the Head of the Direct Marketing Division at GGA. Jonathan has acted as coach and mentor to some of Europe's leading creative companies such as Hawksmere training, Reed Training, Accenture, KPMG, Anderson Consulting, Sun Microsystems, Oracle, Vodafone, Creative Labs, Clearwater Communications, Barclays Bank, Hayes Modems, Turner Television, Nyman Libson, Paul YKK Zips, Computacenter, Compaq, and James Capel. He also works closely with the CIM. In five years he has addressed around 2000 leading marketers from top UK companies. Key roles include acting as an advisor on creativity and the Web to the Marketing Society, a copywriter on leading through-the-line-brands, and a Web creative strategist for leading e-markets. He is also a Media spokesperson on the Web and imaginative marketing.
