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Gaining Influence in Public Relations

Bruce K. Berger | Bryan H. Reber
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A01=Bruce K. Berger
A01=Bryan H. Reber
alpha
Alpha Approaches
approach
Author_Bruce K. Berger
Author_Bryan H. Reber
Category=KJSP
coalition
Cycle Time
Dissent Approaches
dominant
Dominant Coalition
Employee Communication Programs
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
ethical communication strategies
graduate level public relations
Hard Tactics
Illegal Decision
Inappropriate Decision
Influence Resources
Influence Tactics
Inspirational Appeals
interviews
leadership influence models
Leak Information
organizational dissent theory
organizational power dynamics
PR Leader
PR Person
PR Pro
PR Professional
PR Team
practice
practitioner
professionals
Public Relations
Public Relations Leaders
Public Relations Practice
Public Relations Practitioners
Public Relations Professional
resistance and power relations research
resource
Soft Tactics
tactics
Upward Influence
Upward Influence Tactics
workplace activism

Product details

  • ISBN 9780805852936
  • Weight: 540g
  • Dimensions: 152 x 229mm
  • Publication Date: 22 Dec 2005
  • Publisher: Taylor & Francis Inc
  • Publication City/Country: US
  • Product Form: Paperback
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Description

Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to develop a theory of power relations. Ultimately, the book seeks to advance the ethical and effective practice of public relations.

Intended for scholars and graduate students in public relations, it also has much to offer practitioners, as well as scholars and students in organizational communication, organizational theory, human resources, and leadership.
About Bruce K. Berger | Bryan H. Reber
Bruce K. Berger, Bryan H. Reber

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