Game Changer

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2012 olympics
A01=Baroness Sue Campbell
Author_Baroness Sue Campbell
autobiography
beth mead
business
Category=DNBS1
Category=JBSF1
Category=SFBC
Category=VFDW
david beckham
england
eq_bestseller
eq_biography-true-stories
eq_health-lifestyle
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
eq_sports-fitness
how to succeed
leadership
life lessons
memoir
sarina weigman
self help
self improvement
sports
the lionesses
women's football
women's sport

Product details

  • ISBN 9781408720851
  • Weight: 520g
  • Dimensions: 162 x 236mm
  • Publication Date: 06 Mar 2025
  • Publisher: Little, Brown Book Group
  • Publication City/Country: GB
  • Product Form: Hardback
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'Sue's passion for sport in this country is unmatched' David Beckham

'England means so much to Sue. She has made a massive difference over the years for the Lionesses and she has left the whole game in a much better place' Jill Scott


Sue Campbell has been creating change all her life. Starting as a young PE teacher on Manchester's Moss side, she saw first-hand the transformative power of sport. Once hard-to-reach kids started taking initiative, developing discipline and realising their full potential - all they needed was the opportunity to flourish. It was here that sparked the beginning of her mission - to empower, inspire and motivate others through sport - and she hasn't looked back since.

Now a true pioneer in sport and leadership, Sue has since been a part of some of the nation's most important sporting glories to date, from overseeing the iconic 2012 Olympics to becoming Director of Women's Football at the FA and helping the Lionesses raise the winning trophy at the Euros. She has been a revolutionary force for women's participation in sport, both behind the scenes and on the field - illustrating that there is no barrier that can't be overcome with a little persistence, resilience and determination.

In The Game Changer, Sue shares the story of her extraordinary life and career for the very first time. She also offers profound lessons in leadership that go beyond the sporting realm. Learn the importance of discovering your purpose, how to build a winning team, why learning from those around you is key and how to be an active agent for change even in challenging environments.

The result is a deeply inspiring, invigorating and engaging narrative that - much like the woman herself - will change the lives of many.

Baroness Sue Campbell DBE has been leading change in British sport for over fifty years. She transformed coaching education with the National Coaching Foundation in 1985-1995 and reshaped the delivery of PE and school sport between 1995-2010. As the Chair of UKS from 2003-2013, she oversaw GB become the most successful Olympic and Paralympic nation in the world for its population size. She then moved on to become the Director of women's football at the FA and presided over the growth of the sport, from the grassroots to the elite level, culminating in the Lionesses Euros success. She stepped down from the FA in December 2024 and is now the Chair of England Netball.

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