A01=Jeff Guaracino
Asbury Park
Author_Jeff Guaracino
Category=KNP
Category=S
Category=WG
Commercial Closet
consumer
consumer behaviour
cruise
destination
destination branding
diversity inclusion practices
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_sports-fitness
event tourism strategies
friendly
Gay Friendly Destination
Gay Games
Gay Market
Gay Sports
Gay Tourism
Gay Travel Market
Gay Traveler
GLBT Community
GLBT Employee
GLBT Information
GLBT Market
GLBT Tourism
GLBT Traveler
hospitality management
key
Kimpton Hotels
Lesbian Tourism
Lesbian Travel
LGBT tourism market analysis
line
Local Gay Community
Local GLBT Community
market
marketing
Sporting Competitions
stakeholder engagement
TDC Group
Tourism Montreal
travel
west
World Outgames
Young GLBT
Product details
- ISBN 9781138473591
- Weight: 540g
- Dimensions: 170 x 245mm
- Publication Date: 25 Aug 2017
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community.
