GDPR
Product details
- ISBN 9781119546092
- Weight: 590g
- Dimensions: 185 x 234mm
- Publication Date: 23 Jan 2020
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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Don’t be afraid of the GDPR wolf!
How can your business easily comply with the new data protection and privacy laws and avoid fines of up to $27M? GDPR For Dummies sets out in simple steps how small business owners can comply with the complex General Data Protection Regulations (GDPR). These regulations apply to all businesses established in the EU and to businesses established outside of the EU insofar as they process personal data about people within the EU.
Inside, you’ll discover how GDPR applies to your business in the context of marketing, employment, providing your services, and using service providers. Learn how to avoid fines, regulatory investigations, customer complaints, and brand damage, while gaining a competitive advantage and increasing customer loyalty by putting privacy at the heart of your business.
- Find out what constitutes personal data and special category data
- Gain consent for online and offline marketing
- Put your Privacy Policy in place
- Report a data breach before being fined
79% of U.S. businesses haven’t figured out how they’ll report breaches in a timely fashion, provide customers the right to be forgotten, conduct privacy impact assessments, and more. If you are one of those businesses that hasn't put a plan in place, then GDPR For Dummies is for you.
Suzanne Dibble is a business lawyer who has advised huge multi-national corporations, private equity-backed enterprises, and household names. Since 2010 she has focused on small businesses, combining her knowledge of large organizations with a deep appreciation for entrepreneurship, especially online businesses, to provide practical, relevant advice. See more at suzannedibble.com
