A01=Bill Pfleging
A01=Minda Zetlin
advertising
Author_Bill Pfleging
Author_Minda Zetlin
business
business books
Category=KJ
communication
communication skills
computer
computer books
computers
economics
economics books
economy
entrepreneurship
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
innovation
internet
interpersonal communication
leadership
management
management books
marketing
money
motivation
motivational books
motivational books for men
motivational books for women
negotiation
people skills
public speaking
self development books
self help
self help books
self improvement books
startup
strategy
tech
technology
work
Product details
- ISBN 9781591024156
- Weight: 454g
- Dimensions: 152 x 229mm
- Publication Date: 01 Jun 2006
- Publisher: Prometheus Books
- Publication City/Country: US
- Product Form: Hardback
Secure
checkout
Fast Shipping
Easy returns
Business managers (suits) and technology professionals (geeks) have become warring camps in too many companies. While both groups have no trouble following the lingo of their own specialties, when they have to communicate with each other, neither side fully understands — or wants to understand — the other. And that's a big problem in an increasingly technology-dependent business environment where success depends on the smooth integration of both business savvy and technological expertise.
Bill Pfleging — a respected computer and Web consultant — and Minda Zetlin — a veteran business writer — explore, in this insightful, witty, and very instructive book, the culture clash that pervades nearly every business-technology interaction. The Geek Gap provides members of both camps a practical guide to working together effectively. Using many real-world examples, the authors vividly illustrate the consequences in time, money, careers, and even lives when these separate cultures fail to communicate.
The authors provide practical solutions for building trust between business and computer professionals. The book is filled with tips aimed at geeks and suits to help each group understand the other, communicate in what amounts to a foreign language, and get what they need to do their jobs effectively. The authors profile companies and individual executives who have successfully bridged the gap by conducting events that bring the two groups together, switching jobs from one area to the other, creating whole new careers as "go-betweens," and much, much more.
This is the first book to directly address issues of communication and understanding between business and technology people. The Geek Gap — in identifying this problem and providing numerous practical and workable solutions — is an indispensable guide for all.
