Geely Drives Out: The Rise Of The New Chinese Automaker In The Global Landscape
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A01=Giovanni Balcet
A01=Hua Wang
A01=Wenxian Zhang
Author_Giovanni Balcet
Author_Hua Wang
Author_Wenxian Zhang
Automobile Industry and Trade -- China
Automobile Industry and Trade AcAEURA" China
Automobile Industry and Trade — China
Brand Development
Business Model Innovations
Category=KJK
Category=KNDR
China Automobile Industry
Chinese entrepreneurship
Connected Vehicle
Corporate Culture
Cross-Culture Management
Daimler-Benz
Electric Vehicle
Emerging Multinational Corporations (EMNCs)
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Geely Auto
Li Shufu
London Taxi
Lotus Automobile
Mergers & Acquisitions
Mobility Solutions
New Product Development
PROTON
Volvo Cars
Zhejiang Geely Holding Group
Product details
- ISBN 9789811234422
- Publication Date: 27 Jul 2021
- Publisher: World Scientific Publishing Co Pte Ltd
- Publication City/Country: SG
- Product Form: Hardback
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Since 2008, while the global automotive manufacturing has been faltering, the Chinese auto industry has been swiftly transformed into the largest producer in the world. The growth of the Chinese automakers is a close reflection of China's powerful manufacturing economy, and Geely Auto is one such best example. This book closely examines the rise of Geely as a privately-owned automaker in China. From its humble beginning as a refrigerator component maker and motorcycle manufacturer in the late twentieth century, Geely has grown to become not only a top selling national brand in China, the largest auto market in the world, but also a significant player in the global automotive industry. The book studies Geely's successful acquisition of Volvo, within a long-term framework of asset-seeking foreign direct investment, and then further investigates its recent strategic initiatives with Daimler, London Taxi, PROTON and Lotus. The book reveals how the little-known carmaker is worth close examination, via its product development, organizational dynamics, corporate culture, brand development, talent and cross-cultural management strategies, as well as the entrepreneurship of its visionary founder Shufu Li. From catching up in technology to a leader in product, service and business model innovations, Geely has driven out as a new Chinese automaker on the world stage. Facing challenges in clean energy and Internet of Things, artificial intelligence, new user's experience towards smart and mobility solution, Geely will continue to play an increasingly important role in the globalization age of the twenty-first century.
