Gender, Culture, and Consumer Behavior
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Brand Communities
Brunel
carnal
Carnal Feminine
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Category=JBSF
Category=JMG
Category=JMH
Category=JMJ
Category=KJS
Consumer Culture Theory
consumer identity theory
CONSUMER VULNERABILITY
Contemporary Society
cross-cultural marketing research
Dialogic Ethics
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eq_business-finance-law
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eq_isMigrated=2
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feminine
feminist discourse analysis
Gender Capital
gender role socialization
gendered consumer behavior analysis
Hannah Montana
heisei
Ho Ld
iti
Lap
Male Consumers
Male Shopping Behavior
manga
masculinity
masculinity studies
media literacy education
Ne R
Operand Resources
Os
OTC Access
Pr Oc Es Sin
rls
salaryman
Salaryman Masculinity
Selectivity Hypothesis
shojo
sin
Tattoo
Vice Versa
Violating
Virginia Citizen's Consumer Council
Virginia Citizen’s Consumer Council
Young Men
Product details
- ISBN 9781848729469
- Weight: 771g
- Dimensions: 152 x 229mm
- Publication Date: 21 Mar 2012
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women’s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.
Cele C. Otnes is the Investors in Business Education Professor of Marketing at the University of Illinois at Urbana-Champaign. She received her Ph.D. from the University of Tennessee, Knoxville, her M.A. in Advertising from the University of Texas at Austin and her B.A. in English Literature at Louisiana State University. Her research focuses on ritualistic consumption, and how ritual practices by retailers and providers impact consumer experience. She is co-author with Elizabeth Pleck of Cinderella Dreams: The Allure of the Lavish Wedding (University of California Press, 2003) and co-editor with Tina M. Lowrey of Contemporary Consumption Rituals: A Research Anthology. Her work has appeared in numerous journals in marketing, advertising, and anthropology. She has served on the Executive Board of the Association of Consumer Research, as co-chair of the Gender, Marketing and Consumer Behavior conference (with Jonathan Schroeder in 2000) and as co-chair of the Association for Consumer Research conference (2012). She has taught courses on the undergraduate, MBA and/or doctoral level in consumer behavior, consumer insights, marketing theory and retailing. She is active in her church, and enjoys yoga, cooking, traveling, socializing with her friends and colleagues and the challenge of parenting a creative and articulate teenager.
Linda Tuncay Zayer is Associate Professor in the Graduate School of Business at Loyola University Chicago. She received her Ph.D. from the University of Illinois at Urbana-Champaign, M.B.A from the University of Notre Dame, and Bachelor of Science from Indiana University. Her research interests include how cultural discourses influence consumers. In particular, she examines how gender impacts identity, persuasion, and shopping behavior. Zayer’s dissertation examined how men negotiate their gender identities in the marketplace. She has published in journals such as Journal of Consumer Research, Journal of Retailing, Qualitative Market Research, among others. She currently serves as the Vice President of Communications for the Consumer Behavior Special Interest Group of the American Marketing Association. In addition to academia, she owns a marketing consulting company, tealeaf consulting, and works with both small and large businesses.
