A01=Gloria Moss
aesthetic
Allocative Systems
Author_Gloria Moss
branding perception studies
California State University
Cambridge University
Category=AKP
Category=JBSF
Category=KJS
cognitive
Cognitive Sex Differences
Colour Preferences
Comprehensive Processors
Congruity Principle
consumer behaviour research
differences
eq_art-fashion-photography
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
expression
female
Female Designs
Field Independence
gender differences in visual marketing
Girls Drawing
graphic
Graphic Expression
Green Energy
homogeneity
Homogeneity Principle
Nanyang Business School
Object Location Memory
Personal Digital Assistants
principle
product aesthetics analysis
production
Self-reported Imagery
sex
Shrinking Product Life Cycles
Simon Marks
Tea Pots
user experience psychology
Van Iwaarden
Vice Versa
visual communication theory
Visual Product Aesthetics
Visuo Spatial Abilities
Visuo Spatial Skills
workplace diversity management
Product details
- ISBN 9781138249967
- Weight: 500g
- Dimensions: 156 x 234mm
- Publication Date: 09 Sep 2016
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Product and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with which they describe it. Gloria Moss' erudite, sophisticated and fascinating book, guides the reader to an understanding of the way gender influences our visual perception. In this wide-ranging book the author explores design, visual aesthetics, language and communication, by drawing on an exhaustive range of primary sources of research from psychology, design, branding and communication. The lessons that emerge offer challenges to organizations both in the way in which their design and marketing is perceived by men and women, and how the make-up of their workforce may limit their ability to appreciate and address the diversity of customers' preferences. The challenge for management is to overcome these limitations and ensure that an organization's products and services mirror preferences of customers rather than those of senior managers.
Gloria Moss has a unique understanding of the impact of gender and nationality on graphic, product and web design and the steps organisations need to take to maximise design for end-users. She is a Fellow of the Chartered Institute of Personnel and Development (CIPD) and currently holds the position of Professor of Marketing and Management at Buckinghamshire New University and Visiting Professor at ESG Paris. Previously, Gloria has held senior positions at Courtaulds Acetate and Eurotunnel. Clients for consultancy on marketing and unconscious bias have included M&S, BT, Bounty, Ford, 02, Bayer and Allen and Overy.
