A01=Kathryn Moeller
Author_Kathryn Moeller
business and economics
Category=JBSA
Category=JBSF
Category=JBSF1
Category=KJ
contemporary politics
economics
ending poverty
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
fair labor practices for women
gender
gender studies
gendered poverty
girl effect
girl effect nike
global economy
global south
historical rise of girl effect
new capitalist frontiers
nike
nike in global south
poor women in global south
social justice
social science
third world women
women in business
women in the global south
womens issues
womens labor issues
womens studies
Product details
- ISBN 9780520286399
- Weight: 408g
- Dimensions: 152 x 229mm
- Publication Date: 16 Feb 2018
- Publisher: University of California Press
- Publication City/Country: US
- Product Form: Paperback
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How and why are U.S. transnational corporations investing in the lives, educations, and futures of poor, racialized girls and women in the Global South? Is it a solution to ending poverty? Or is it a pursuit of economic growth and corporate profit? Drawing on more than a decade of research in the United States and Brazil, this book focuses on how the philanthropic, social responsibility, and business practices of various corporations use a logic of development that positions girls and women as instruments of poverty alleviation and new frontiers for capitalist accumulation. Using the Girl Effect, the philanthropic brand of Nike, Inc., as a central case study, the book examines how these corporations seek to address the problems of gendered poverty and inequality, yet do so using an instrumental logic that shifts the burden of development onto girls and women without transforming the structural conditions that produce poverty. These practices, in turn, enable corporations to expand their legitimacy, authority, and reach while sidestepping contradictions in their business practices that often exacerbate conditions of vulnerability for girls and women.
With a keen eye towards justice, author Kathryn Moeller concludes that these corporatized development practices de-politicize girls' and women's demands for fair labor practices and a just global economy.
Kathryn Moeller is Assistant Professor of Educational Policy Studies at the University of Wisconsin-Madison. She is also affiliated with the Gender & Women's Studies, and Latin American, Caribbean, and Iberian Studies departments at the university.
