Product details
- ISBN 9781394308859
- Weight: 454g
- Dimensions: 158 x 234mm
- Publication Date: 03 Jul 2025
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Hardback
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A clear, practical guidebook to being a parent and professional in a world transformed by AI
In Generation AI, lifelong entrepreneur, futurist, and consumer trend expert Matt Britton explores how artificial intelligence is reshaping society, from consumer behavior to education, work, relationships, and health. As the first generation born into an AI-enabled world, Generation Alpha will experience a paradigm shift in lifestyle and career paths. Britton examines the unprecedented opportunities AI presents: personalized learning, advancements in healthcare, and automated consumer experiences and processes. Britton also confronts ethical and societal challenges, from privacy issues and economic disparity to the potential impact on mental health and job displacement. Balancing optimism with caution, Britton offers a forward-looking guide for leaders, parents, and individuals on how to navigate a future where AI drives cultural and economic transformation.
Generation AI explores timely topics including:
- Consumer Behavior: AI-driven, personalized shopping and the role of the creator economy in capturing mindshare
- Education: Exploring the future of education and the need for learnings to reinvent itself from a curriculum centered on memorization to one focused on problem solving and creativity
- Work & Career: A deep dive into the AI powered developments driving disruption in the workplace and uncovering the skill sets needed to thrive
- Mental Health & Relationships: Examines AI's potential to both connect and isolate, impacting human interaction.
- Ethics & Privacy: The need for AI guardrails to protect privacy and ensure fairness amid rapid technological advances.
Generation AI is a comprehensive and highly practical guide for all individuals looking to future proof themselves in this brave new world—especially Millennial parents, who are raising the first AI generation, grappling with the disruption of AI in their own lives, and seeking to understand the next stages of our technological evolution.
MATT BRITTON is an entrepreneur with 25 years’ experience helping the world’s most well-known corporations navigate the technological disruptions driven by the evolving consumer. He is the founder of MRY and Suzy, and an expert in consumer research and new media tactics.
