A01=Maarten Leyts
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Author_Maarten Leyts
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BrainDevelopment
Category1=Non-Fiction
Category=GTF
Category=GTP
Category=KJS
Category=PDR
Category=UD
ChildrensBrainDevelopment
COP=Belgium
Delivery_Delivery within 10-20 working days
Digitisation
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eq_business-finance-law
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eq_isMigrated=2
eq_nobargain
eq_non-fiction
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Instagram
iPad
Language_English
Marketing
PA=Available
Price_€20 to €50
PS=Active
softlaunch
YoungEntrepreneurs
Product details
- ISBN 9789401463799
- Weight: 310g
- Dimensions: 135 x 215mm
- Publication Date: 12 Jan 2024
- Publisher: Lannoo Publishers
- Publication City/Country: BE
- Product Form: Paperback
- Language: English
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Generational thinking is not a science, but a reliable framework for successful marketing, communications, and product strategy. This book describes how marketing is evolving for the demographic group Generation Y, born between 2010 - the year when the iPad and Instagram were launched - and 2025. This book examines the impact of technology and digitisation on the brains and development of this generation, the world's future consumers. With examples and insight, it shows how young entrepreneurs and influencers use new media to promote their interests and associated brand preferences to their peers and to the world.
Maarten Leyts has been a passionate youth marketer for two decades and is the founder/CEO of Trendwolves, the international trend, marketing and communication agency with a focus on young people.
