Generation X and the Rise of the Entertainment Subject
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Product details
- ISBN 9781793642349
- Weight: 358g
- Dimensions: 165 x 228mm
- Publication Date: 20 Apr 2021
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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Generation X and the Rise of the Entertainment Subject defines Gen X as the first generation
to be dominated by entertainment subjectivity. A social and psychological feedback loop is created as entertainment caters to adolescent consumers while the consumer, in turn, is shaped by the entertainment they internalize. While the paradigmatic latchkey young adults are immersed in media consumption, they see the world through the lens of popular culture products that seek to capitalize on the free time and disposable income of the unoccupied viewer. This book argues that Gen X entertainment subjectivity lays the foundations for contemporary society where handheld devices and other technologies detach their users from the world around them.
Robert Samuels is lecturer of writing at University of California, Santa Barbara.
