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Generation Y in Consumer and Labour Markets

Anders Parment
€42.99
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A01=Anders Parment
Air Hostesses
Author_Anders Parment
baby
behavioural
boomer
brand
Category=JBFS
Category=KJMV2
Category=KJS
Category=KJSM
Category=KJU
cohort
Commercial Messages
Dagens Nyheter
employee engagement strategies
employees
employer
Employer Branding
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
generational
Generational Belonging
Generational Cohort
Generational Cohort Effects
generational differences
generational impact on labor markets
Good Life
Gps Technology
Grassroots Information
High Positive Response Rate
Immaterial Jobs
Information Overload
Labour Market Perspective
Leading Edge Baby Boomers
Low Involvement Products
marketing to millennials
organizational behavior research
Personal Development
postmodern society
qualifi
Ryan Air
Seniority Principle
Service Dominant Logic
Smart Phone
Social Networking Communities
Technology Familiarity
traits
workplace values
Year Books
Young Coworkers

Product details

  • ISBN 9781138945685
  • Weight: 249g
  • Dimensions: 152 x 229mm
  • Publication Date: 16 Jul 2015
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities, Generation Y not only influences consumption patterns, they also bring their values to work life, thus changing the attitudes towards the employee-employer relationship and how work is being done. Generation Y particularly see work as a venue of self-realization and the boundaries between work and leisure time are becoming blurred—thus the consumer and labor markets converge in some critical dimensions.

This book delves into the substantial research body on characteristics and behaviors of the Generation Y, including their relation to other generations and the role of understanding generations in developing effective and attractive organizations. It further outlines the experiences and best practice for attracting, recruiting, selling to, and communicating with Generation Y, based on the author’s experiences from hundreds of organizations where he has been involved as a consultant – offering the reader a better understanding of generations in marketing research, and the impact of generations in employee-employer relations.
About Anders Parment
Anders Parment, Ph. D., is a research fellow at the Stockholm University School of Business and a well-known speaker and strategy consultant. Anders is specialized in understanding generations and how they relate to society, work, and the consumption sphere. Anders has published numerous books and articles on a variety of marketing-related subjects, including a Marketing textbook with Philip Kotler.

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