George Giusti: The Idea Is the Heart of the Matter

A short introduction to the life and work of Italian-born designer, George Giusti, examining his eclectic aesthetic of refined Modernism. George Giusti, an Italian-born and educated designer, first established a professional practice in Switzerland and later, in the United States. Giusti's unique designs became widely praised covers for publications such as Fortune,Holiday, Modern Packaging, Graphis and Time. With multidisciplinary talents, Giusti also created sculptures, metalwork and designed several architectural projects reflecting his eclectic aesthetic of refined Modernism. This is the sixth title in the Graphic Design Archives Chapbook Series. This series celebrates the achievements of key design pioneers whose work is held in the Cary Graphic Arts Collection at RIT Libraries. From the inaugural acquisition in 1986, RIT's holdings have grown to include the work of 36 significant American graphic designers, active from the 1920s to the 1950s. NED DREW heads the Graphic Design area at Rutgers University-Newark andis also a founding partner of the multidisciplinary design firm BRED, which is based in New York City. BRENDA McMANUS is an Assistant Professor of Graphic Design at Pace University and founding partner and creative director of BRED.PAUL STERNBERGER, Associate Professor of Art History at Rutgers University-Newark, specializes in American Art and the History of Photography. See more