Getting Attention
Regular price
€248.00
A01=Susan Y Kohl
area
audience engagement techniques
Author_Susan Y Kohl
bay
business
Cable Tv Network
Carolina
Case Study
Category=KJMV7
center
digital marketing strategies
Editorial Calendars
Electronic Messaging
Electronic Yellow Pages
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
francisco
Hughes Network Systems
integrated media campaign planning
kennedy
Kennedy Space Center
media influence analysis
MSN Search
NASA Center
National Weather Association
NBC Radio
Ne Ma
News Releases
nonprofit publicity tactics
North Carolina
Online Advertising Industry
Online Seminars
PR Newswire
PR Professional
public
relations
san
San Francisco
Silicon Valleys
space
strategic communication methods
technology-driven outreach
Television Stations
Tv Station
Word Ofmouth
Young Man
Product details
- ISBN 9781138441088
- Weight: 453g
- Dimensions: 156 x 234mm
- Publication Date: 11 Jul 2017
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets. It's an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications. You'll learn to leverage a spectrum of new and often free technologies, not only the Internet, to distinguish your product or service and reach customers and influencers. Getting Attention reveals how to tailor a message for a specific or multiple media so that it has the best chance of reaching and informing your target market. And most importantly, the book features countless guerrilla tactics for achieving the publicity and marketing results you need without spending a lot of money. You'll learn how to blend innovative and traditional promotional techniques and create programs that build customer relationships and bolster your bottom line. Gain the real-world success secrets from leading marketing visionaries from the non-profit, entertainment, government, and corporate high-tech fields. Whether you're a PTA volunteer, a manager at a start-up company, or the head of a Fortune 1,000 corporate communications department, Getting Attention can help you successfully position your product or service for success.
