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Global and Local Trends in Media Innovation and Entrepreneurship

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AI Journalism
Artificial Intelligence
augmented reality applications
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Content innovations
Data journalism
Digital gaming
Digital media
Entertainment media
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immersive media entrepreneurship case studies
Immersive technology
Media innovation
Media technology
metaverse policy analysis
minority representation in media
online social gaming research
OTT media
public relations technology
Social media
streaming media frameworks
Virtual reality
VR

Product details

  • ISBN 9781032958330
  • Weight: 560g
  • Dimensions: 156 x 234mm
  • Publication Date: 22 Jan 2026
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

Global and Local Trends in Media Innovation and Entrepreneurship explores the cutting-edge technologies and entrepreneurial shifts transforming how media is created, distributed, and consumed worldwide.

The book offers readers a clear understanding of how emerging technologies—such as VR, AR, AI, the metaverse, and OTT platforms—are disrupting traditional media practices. Through real-world examples, case studies, and expert analysis, it bridges theory and practice to showcase how media innovation is driving new business models, reshaping audience engagement, and redefining global-local media dynamics.

A vital resource for media professionals, entrepreneurs, academics, and students, this book is designed for those seeking to navigate and leverage the evolving media landscape, whether for strategic insight, research, or innovation-driven practice.
About

Pallavi Mishra is an Associate Professor at the Amity School of Communication, Amity University Rajasthan, Jaipur. With over a decade of experience in academia and media, she specializes in media innovation, entrepreneurship, and immersive storytelling technologies.

Manju Kaushik is a Professor at Amity Institute of Information Technology (AIIT), Deputy Director of the Amity Innovation Incubator Centre, and President of the Institution’s Innovation Council at Amity University Rajasthan.