advertising anthropology
Advertising Research
Advertising Trade Press
Brand Information
Bungei Shunju
Category=JBFS
Category=JMBT
Category=KJSA
Chinese Government
Cluster Terms
Commercial Length
Comparable American Ads
consumer psychology
cross-cultural advertising effectiveness
cultural value orientations
differential
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Focus Group Text
gender communication studies
General Audience Newspaper
Generic Category Subjects
GNP Ratio
Hard Sell Ads
illusory
Illusory Correlation
Illusory Correlation Effect
international
International Advertising Research
international consumer research
Japanese Ads
Low Context Culture
market
Nonstudent Samples
Nonstudent Subjects
Pain Relievers
research
scale
segment
sell
semantic
soft
subcultural segmentation methods
Television Systems
Traditional Cultural Construction
Uncertainty Avoidance
West Germany
Product details
- ISBN 9780805813951
- Weight: 510g
- Dimensions: 152 x 229mm
- Publication Date: 01 Sep 1994
- Publisher: Taylor & Francis Inc
- Publication City/Country: US
- Product Form: Paperback
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Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.
