A01=Anthony Y.H. Fung
Akkulturation
Author_Anthony Y.H. Fung
Category=ATD
Category=ATF
Category=DSB
Category=GTC
Category=JBCT
eq_art-fashion-photography
eq_bestseller
eq_biography-true-stories
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Product details
- ISBN 9780820495019
- Weight: 440g
- Dimensions: 160 x 230mm
- Publication Date: 23 Jul 2008
- Publisher: Peter Lang Publishing Inc
- Publication City/Country: US
- Product Form: Hardback
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This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author’s ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom’s MTV Channel, and Nickelodeon and News Corporation’s Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China.
The Author: Anthony Y.H. Fung is an associate professor in the School of Journalism and Communication at the Chinese University of Hong Kong. He received his Ph.D. from the School of Journalism and Mass Communication at the University of Minnesota. His research interests include political economy of transnational media corporations, popular culture, and cultural studies.
