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Global Consumer Behavior

€202.06
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aim
book
Category=KJSM
consumer
effects
emergence
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
every
force
globalization
industry
knowledge
leading
local
main
multidisciplinary
new
opportunities
perspective
problems
readers
scale
sector
social
technology
type
worldwide

Product details

  • ISBN 9781905209637
  • Weight: 572g
  • Dimensions: 161 x 241mm
  • Publication Date: 08 Mar 2007
  • Publisher: ISTE Ltd and John Wiley & Sons Inc
  • Publication City/Country: GB
  • Product Form: Hardback
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Description
Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global.

The main aim of the book is to enhance the reader’s knowledge – especially from a multidisciplinary perspective rather than from an individual functional perspective – of international consumer behaviour. It also explores the role of globalization in the evolving world of the new technology sector and provides an overview of the development of international consumer behavior from historical, geographical and social perspectives, while focusing on new technology products and services.

Professionals, students and researchers working in the fields of new technologies and information and communication technologies (ICT) as well as specialists of marketing and management are the target audience for this book.  At the same time, the book will be pitched at a level so as to also appeal to a more general readership interested in globalization.
About
Chantal Ammi is a Professor at the National Institute of Telecommunications, Evry, France, head of MINT laboratory.