Global Corporate Alliances and the Competitive Edge

Martin Starr addresses two of the most important concerns in business today: the globalization of commerce and the problem that U.S. business is having competing with other companies worldwide. Starr approaches these problems from the standpoint of how American corporations can develop business alliances with corporations elsewhere, rather than competing with them, and how they can build on their own strengths by incorporating the strengths of others. He fully analyzes the massive changes that are creating a new global-based economy, and offers strategies and tactics that can help corporate America to improve its global standing.

Following a brief introductory essay, the work is divided into four main sections. Part I looks at the causes of economic turmoil, focusing on the long-wave cycles of technological change that have placed the industrialized United States at a disadvantage. Part II examines the effects of technological change, in particular the increasing need for flexible manufacturing systems and new methods of management. The reorganization of established firms, and the use of global corporate alliances, is the focus of Part III, while Part IV explores timing, the new competitive variable of the 1990s, and the strategies of time-based management. Also included are two research reports that describe how Japanese firms employ alliances and how foreign firms view the effect of alliances. This book will be an essential resource for managers and executives in all types of corporations, as well as for students in business and related fields.

MARTIN K. STARR is a Professor at the Columbia Business School as well as Director of the Center for Operations based there. He has authored, co-authored, or edited nearly 100 books and articles on such topics as production systems, product design, and interactions between marketing and operations.