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Global Dialogue on Media Dynamics, Trends and Perspectives on Public Relations and Communication

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B01=Fong Peng Chew
Category1=Non-Fiction
Category=H
Category=JBCT
Category=JFD
Category=KJSP
Category=KNTJ
Category=KNTP2
Category=NHTB
COP=United Kingdom
crisis management strategies
Cross-Cultural
cross-cultural communication
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digital communication research
Digital Marketing
digital media strategies in public relations
Educational Innovation and Change in the Intelligent Era
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eq_nobargain
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Journalism
Language_English
media convergence
media ethics analysis
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PS=Forthcoming
softlaunch
technology impact studies

Product details

  • ISBN 9781032932309
  • Weight: 1470g
  • Dimensions: 174 x 246mm
  • Publication Date: 08 Jan 2025
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
  • Language: English
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Description

This book contains the proceedings of the International Conference on Public Relations and Media Communication (PRMC 2024) which explore the dynamic intersections of public relations and media in today’s rapidly evolving landscape.

It has a repository of innovative research, insightful discussions, and emerging trends in digital media strategies, crisis communication, media ethics, public relations in the age of social media, and the impact of emerging technologies on media practices. It touches upon a wide array of topics and provides a comprehensive overview of the latest advancements and challenges in these fields. With innovative research contributions and case studies from around the world, this book will be instructive in shaping the way we look at the world of media and ourselves.

This is a highly useful guide for university professors, research scholars, writers, journalists and media professionals who wish to stay updated on the recent shifts in public relations and media communication
About

Dr. Chew Fong Peng is a lecturer at the Faculty of Education, University of Malaya (UM), Malaysia. She has presented around 160 working papers at international and national seminars and conferences. Dr. Chew has published 5 books, 101 journal articles, 67 conference papers, 36 book chapters, 20 translated books including creative writings, and 10 edited books. She also serves as a book editor for Taylor & Francis. Dr. Chew has completed 19 research projects, leading 8 of them. Her achievements have earned her numerous awards, including the UM Outstanding Service Award (2008). She has been listed in Marquis Who's Who in the World in 2011, 2012, 2014, 2015, 2017, 2018, and 2019, and was recognized as one of the 2000 Intellectuals in the World for the 21st Century in 2011.