A01=Byoungho Ellie Jin
A01=Dr. Byoungho Ellie Jin
Age Group_Uncategorized
Age Group_Uncategorized
Author_Byoungho Ellie Jin
Author_Dr. Byoungho Ellie Jin
automatic-update
business and economics
Category1=Non-Fiction
Category=AKT
Category=KNP
Category=KNSX
COP=United Kingdom
Delivery_Delivery within 10-20 working days
eq_art-fashion-photography
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
fashion
fashion industry
fashion marketing
fashion merchandising
fashion retailing
Language_English
PA=Available
Price_€20 to €50
PS=Active
softlaunch
textile industry
Product details
- ISBN 9781350180185
- Weight: 740g
- Dimensions: 188 x 244mm
- Publication Date: 08 Aug 2024
- Publisher: Bloomsbury Publishing PLC
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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In today’s climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin helps you to take this next step.
Diverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory obstacles. Practical approaches also outline methods of marketing and retailing, while chapters on topics including pricing, entry market selection and product development combine to cover everything you need to know to take your business further than ever before.
Byoungho Ellie Jin is the Albert Myers Distinguished Professor in the Department of Textile and Apparel, Technology and Management at North Carolina State University, USA. Her contribution to the global fashion marketing and branding discipline can be found in more than 140 journal articles and numerous funded research projects. She is the co-author of Fashion Business (2002) as well as Brands Rule the World (2015), and co-editor of Fashion Brand Internationalization (2016), Fashion Branding and Communication (2017) and Process Innovation in the Global Fashion Industry (2019). Dr. Jin served as president of International Textile and Apparel Association (ITAA) in 2021.
