A01=Michael Neubert
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Author_Michael Neubert
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Category1=Non-Fiction
Category=KCL
COP=Germany
Delivery_Delivery within 10-20 working days
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eq_isMigrated=2
eq_nobargain
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Language_English
PA=Available
Price_€50 to €100
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Product details
- ISBN 9783593399454
- Weight: 340g
- Dimensions: 16 x 23mm
- Publication Date: 23 Apr 2014
- Publisher: Campus Verlag
- Publication City/Country: DE
- Product Form: Paperback
- Language: English
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In this book, Michael Neubert, a renowned expert in global business strategy, outlines the principles that underlie a successful international venture: development of a custom-fit internationalization strategy; selection of foreign markets and structured market entry processes; design of market growth strategies; intercultural management and international corporate management; and the carrying out of market exits. Supplemented with case studies, the tools and solutions in Global Market Strategies provide international managers with the requisite know-how for success in all markets and industries.
Michael Neubert is an independent lecturer and researcher. He is the founder of the C2NM company2newmarket LLC, which supports organizations in developing new foreign markets.
