A01=Carlyle Farrell
Age Group_Uncategorized
Age Group_Uncategorized
Author_Carlyle Farrell
automatic-update
Category1=Non-Fiction
Category=KJS
COP=United Kingdom
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
foreign markets
global business
global communication
global strategy
international business
international marketing
Language_English
PA=Available
Price_€50 to €100
PS=Active
softlaunch
strategic marketing
Product details
- ISBN 9781446252642
- Weight: 870g
- Dimensions: 195 x 265mm
- Publication Date: 24 Sep 2015
- Publisher: SAGE Publications Ltd
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals.
Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment.
Key features include:
- A full-colour text design with photos to help bring the content to life and enhance students′ learning
- ′Spotlight on Research’ and ‘Expand Your Knowledge’, introducing students to some of the seminal scholarly research undertaken in the field
- ′Real World Challenges’ offering additional engaging practice-led examples to Case Studies in chapters and providing a scenario for students to analyse and reflect upon via questions
- A companion website (https://study.sagepub.com/farrell) offering a range of instructor and student support materials including PowerPoint slides, a testbank for instructors and quizzes for students
