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A01=Marcus Goncalves
Age Group_Uncategorized
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Author_Marcus Goncalves
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Category1=Non-Fiction
Category=KJBX
Category=KJMV6
COP=Germany
Delivery_Pre-order
Language_English
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Price_€50 to €100
PS=Forthcoming
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Global Markets, Diverse Economies: Integrating Economics, Culture and ESG Strategies

English

By (author): Marcus Goncalves

In a constantly changing global environment, businesses must maneuver through cultural, economic, and political intricacies to accomplish long-lasting expansion and adhere to environmental, social, and governance (ESG) criteria and regulations. How can businesses effectively handle these complex variables to succeed globally?

Global Markets, Diverse Economies: Integrating Economics, Culture, and ESG Strategies delves into the intricate realm of international business, offering a comprehensive guide to help readers navigate the complexities of global markets. This book underscores the importance of cultural sensitivity, effective change management, and strategic market entry. It explores how businesses can handle cultural differences, manage international teams, and leverage change management techniques to foster innovation and resilience. The text also provides practical frameworks for assessing new markets, understanding geopolitical influences, and developing sustainable business practices that align with environmental, social, and governance (ESG) standards.

This book is more than just a theoretical investigation. It is a valuable tool connecting theory and practice, serving as a vital resource for business leaders, graduate students, and professionals. It gives readers the understanding needed to implement successful internationalization strategies and encourages them to develop a global perspective necessary for success in today's interconnected society.

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Current price €83.69
Original price €92.99
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A01=Marcus GoncalvesAge Group_UncategorizedAuthor_Marcus Goncalvesautomatic-updateCategory1=Non-FictionCategory=KJBXCategory=KJMV6COP=GermanyDelivery_Pre-orderLanguage_EnglishPA=Not yet availablePrice_€50 to €100PS=Forthcomingsoftlaunch

Will deliver when available. Publication date 16 Dec 2024

Product Details
  • Dimensions: 170 x 240mm
  • Publication Date: 16 Dec 2024
  • Publisher: De Gruyter
  • Publication City/Country: Germany
  • Language: English
  • ISBN13: 9783111510040

About Marcus Goncalves

Marcus Goncalves Ph.D. is Associate Professor at Boston University (BU) Metropolitan College and has been teaching graduate programs for over 20 years. He holds a doctorate in Education from BU and a Ph.D. in Business from the Catholic University of Portugal at the University of Saint Joseph (Macau China SAR). His research interests include international business and entrepreneurship gender equality and multinational enterprises' internationalization strategies with a focus on global marketing and knowledge management. He is a senior partner at MGCG an international management consulting firm with 30+ years of experience with clients in North and South America Europe Southeast Asia and the Middle East. He is the author of several books op-eds and peer-reviewed papers.

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