A01=Jonathan S. Russ
Author_Jonathan S. Russ
Category=KJ
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Product details
- ISBN 9780761839316
- Weight: 286g
- Dimensions: 154 x 232mm
- Publication Date: 09 Dec 2008
- Publisher: University Press of America
- Publication City/Country: US
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
Global Motivations analyzes the histories of Honda and Toyota as transplant automobile manufacturers in the United States. This book considers the historical, cultural, legal, and labor experiences of the two firms as they became established on the American industrial landscape. Comprised of three main themes, Global Motivations develops a thorough argument that Toyota and Honda were trendsetters as transplant manufacturers. Chronicling the broad histories of Toyota and Honda, analyzing the site selection process and expansion of companies' manufacturing facilities in the United States, and lastly turning to labor relations and management techniques, Professor Jonathan Russ supports his thesis that an automobile industry was viable in the U.S., even if American auto companies were in peril.
Jonathan S. Russ is an Assistant Professor of History at the University of Delaware, where he regularly teaches courses on the history of modern American business and the history of Delaware.
