A01=Anna Oechslen
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Author_Anna Oechslen
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Product details
- ISBN 9783593518077
- Weight: 286g
- Dimensions: 140 x 213mm
- Publication Date: 23 Apr 2024
- Publisher: Campus Verlag
- Publication City/Country: DE
- Product Form: Paperback
- Language: English
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An overview of how graphic designers in India use global platforms.
Digital freelance platforms promise workers flexibility, independence, and access to a global labor market. But what does organizing and positioning oneself in this environment look like? Global Platform Work focuses on the everyday lives of graphic designers in India who use gig platforms to connect to a global client base. Drawing on interviews, observations, and photo diaries, Anna Oechslen describes how important it is for gig workers to constantly put themselves in a positive light, build relationships, and adapt to an ever-changing work environment. In doing so, she formulates gig work as making and sustaining relationships and sheds light on everyday practices that common understandings of work often leave unconsidered.
Digital freelance platforms promise workers flexibility, independence, and access to a global labor market. But what does organizing and positioning oneself in this environment look like? Global Platform Work focuses on the everyday lives of graphic designers in India who use gig platforms to connect to a global client base. Drawing on interviews, observations, and photo diaries, Anna Oechslen describes how important it is for gig workers to constantly put themselves in a positive light, build relationships, and adapt to an ever-changing work environment. In doing so, she formulates gig work as making and sustaining relationships and sheds light on everyday practices that common understandings of work often leave unconsidered.
Anna Oechslen researches diverse forms of paid and unpaid work in the context of digitalization. She holds a PhD in cultural anthropology from the University of Hamburg and works as a research associate at the Leibniz Institute for Spatial Social Research in Erkner.
