A01=Maxim Behar
Author_Maxim Behar
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evolution
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max behar
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Product details
- ISBN 9781621537151
- Weight: 481g
- Dimensions: 152 x 229mm
- Publication Date: 12 May 2022
- Publisher: Skyhorse Publishing
- Publication City/Country: US
- Product Form: Hardback
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“An excellent guide.” —Paul Holmes, The Holmes Report
PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as:
Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.
PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as:
- The New Rules of Social Media
- How to Speak the Language of PR
- Modern PR Skills and Tools
- How to Measure Impact
- The Effect of Total Transparency on Businesses
- International Perspectives on the Media
- The Future of the Industry
Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.
Maxim Behar is a globally renowned public relations expert, entrepreneur, writer, and Harvard Kennedy School graduate. He is the founder and CEO of M3 Communications Group, Inc. He is the past president of the International Communications Consultancy Organisation (ICCO) and is currently a member of the executive committee. He has been awarded many titles, among them Global Chairman of the Year by the International Business Stevie Awards and Communicator of the Decade by the Association of Business Communicators of India. Bulgarian born and grown, he considers himself a global citizen.
