Global Sourcebook of Address Data Management
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A01=Graham Rhind
Address Components
Address Format
Administrative Districts
Al
Area Code
Author_Graham Rhind
Block
Category=GBC
Category=KJS
Category=KNT
Centavos
CFA
CFA Franc
Delivery Office
direct marketing analytics
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Franc
global address formatting best practices
Independent
international data quality
Islands
Main
multilingual database management
National Languages
Non-native Language
North
Northern
Post Office Boxes
postal address validation
Postal Code
postal code standards
Postal Code System
salutations and name conventions
Southern
Spain
Standard Arabic
Street Address
Product details
- ISBN 9780566081095
- Weight: 1330g
- Dimensions: 210 x 297mm
- Publication Date: 07 Jan 1999
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Which part of this Asian address is the street? What is this accent and is it correct? Which one of these numbers is the postcode? In which language should I be corresponding? How do I salute this person? In which order should I output this name? For every individual entered on to a world-wide address database, these questions, and others, need to be answered accurately and correctly. This one-stop reference work covering 194 countries will enable you to have the most accurate international marketing database around - one that makes optimal use of the direct marketing activity generated in your company and ensures that your post is delivered to the correct destination and recipient. Global Sourcebook of Address Data Management provides, for each country, such information as address and postcode formats, postbox names, salutations, personal name patterns, information about languages, diacritical marks, job titles, casing rules, street types and much more. It will make the management and development of any marketing database more efficient, less expensive and will result in fewer errors and, most importantly, will present the best first impression of the company to its potential customers. No other book can claim to offer such a comprehensive source of essential information for any manager of an international database, from data quality, direct marketers, market researchers through to telemarketing managers.
Graham Rhind is an acknowledged expert in the field of data management. He runs his own data consultancy company, GRC Database Information, in The Netherlands, where he researches postal code and addressing systems, collates international data, runs a busy postal link website and writes data management software. Graham also regularly speaks on the subject and is the author of Building and Maintaining a European Direct Marketing Database published by Gower.
