Global TV
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A01=James Schwoch
Apollo
Author_James Schwoch
Category=JBCT2
Category=NHTW
Cold War
communications
diplomacy
electronic media
eq_bestseller
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Ford Foundation
foreign policy
Germany
global media
international media
International Telecommunications Union
media studies
moon landing
new media
occupation
postwar
psychological welfare
psychology
research
technology
television
tension
twentieth century
U.S. history
United Nations
Product details
- ISBN 9780252075698
- Weight: 399g
- Dimensions: 152 x 229mm
- Publication Date: 12 Dec 2008
- Publisher: University of Illinois Press
- Publication City/Country: US
- Product Form: Paperback
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James Schwoch presents a unique retelling of the Cold War period by examining the relationship of global television, diplomacy, and new electronic communications media. Beginning with the Allied occupation of Germany in 1946 and ending with the 1969 Apollo moon landing, this book explores major developments in global media, including the postwar absorption of the International Telecommunications Union into the United Nations and its impact on both television and international policy; the rise of psychological warfare and its relations to new electronic media of the 1950s; and the role of the Ford Foundation in shaping global communication research concepts.
Drawing on work in media studies, diplomatic history, and science and technology studies, Schwoch analyzes the way in which global media has been characterized, emphasizing a discursive shift away from a framework of east-west security and, by the 1960s, toward a framework of world citizenship and globalization. The global growth of television and other new electronic media occurred in conjunction with the ongoing tensions of the Cold War, as superpowers searched for ways to extend their influence beyond traditional borders of nation-states and into the extraterritorialities of planet Earth.
James Schwoch is an associate professor of communication studies at Northwestern University and the coeditor, with Mimi White, of Questions of Method in Cultural Studies.
