Globalisation and the Middle Classes in India

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A01=Ruchira Ganguly-Scrase
A01=Timothy J. Scrase
Author_Ruchira Ganguly-Scrase
Author_Timothy J. Scrase
bengal
bengali
Bengali Culture
Bengali Medium
Bengali Middle Class
BPL
British Style Education
Capitalist Market Solutions
Category=GTQ
Category=JBSL
Category=JH
consumer culture studies
economic
English Medium Schools
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
ethnographic research India
family
gender and education India
Gender Equality
Girl Friends
Globalised Mass Media
indian
Indian Middle Class
joint
kolkata
Large Private Corporations
Left Front Government
liberalisation
lower middle class neoliberal impact
Middle Class Morals
Multi-sited Ethnography
Neoliberal Development
Neoliberal Reforms
neoliberalism effects
north
Pop Stars
Social Reproduction
sociology of development
Superb
Tamil Nadu
Ti Ti
west
West Bengal
workplace transformation analysis
Young Man
Zee Tv

Product details

  • ISBN 9780415596145
  • Weight: 360g
  • Dimensions: 138 x 216mm
  • Publication Date: 15 Aug 2010
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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This book fills an important gap in the existing literature on economic liberalization and globalisation in India by providing much needed ethnographic data from those affected by neoliberal globalisation. Based on ethnographic fieldwork and interviews, it reveals the complexity of the globalisation process and describes and accounts for the contradictory attitudes of the lower middle classes. The authors challenge the notion of a homogeneous Indian middle class as being the undoubted beneficiaries of recent neoliberal economic reforms, showing that while the lower middle classes are generally supportive of the recent economic reforms, they remain doubtful about the long term benefits of the country's New Economic Policy and liberalisation. Significantly, this book discusses and analyzes both the economic and cultural sides to globalisation in India, providing much-needed data in relation to several dimensions including the changing costs of living; household expenditure, debt and consumerism; employment and workplace restructuring; gender relations and girls’ education; global media and satellite television; and the significance of English in a globalising India.

Globalisation and the Middle Classes in India will be of interest to scholars and students working in the fields of Sociology, Social Anthropology and Development Studies, as well as Asian Studies - in particular studies of South Asia and India - and Globalisation Studies.

Ruchira Ganguly-Scrase is Senior Lecturer in Sociology at the University of Wollongong, Australia. She has previously authored Global Issues/ Local Contexts: The Rabi Das of West Bengal (2001) and numerous articles and book chapters on ethnographic method, gender, social change, and development.

Timothy J. Scrase is Associate Professor of Sociology and Deputy Director of the Centre for Asia Pacific Social Transformation Studies (CAPSTRANS) at the University of Wollongong, Australia. The author of numerous publications on globalization, social change and development, and inequality in India, his most recent book is medi@sia (Routledge 2006).

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