Globalization and Culture
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€97.99
A01=Jan Nederveen Pieterse
Author_Jan Nederveen Pieterse
Category=GTC
Category=GTQ
Category=JBSL
Category=JHB
Category=JPS
Category=NHTB
cultural studies
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eq_history
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eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Global Melange
globalization
Hybridization
McDonaldization
Product details
- ISBN 9781538115220
- Weight: 567g
- Dimensions: 162 x 233mm
- Publication Date: 17 May 2019
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
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Now updated with new chapters on culture and on populism, this seminal text disputes the view that we are experiencing a “clash of civilizations” as well as the idea that globalization leads to cultural homogenization. Instead, Jan Nederveen Pieterse argues that we are witnessing the formation of a global mélange culture through processes of cultural mixing or hybridization. From this perspective on globalization, conflict may be mitigated and identity preserved, albeit transformed. In a new chapter on China, the author focuses on the key issue of agency and power in hybridization. Throughout, the book offers a comprehensive treatment of hybridization arguments, and in discussing globalization and culture, problematizes the meaning of culture. This historically deep and geographically wide approach to globalization is essential reading as we face the increasing spread of conflicts bred by cultural misunderstanding.
Jan Nederveen Pieterseis Mellichamp Distinguished Professor of Global Studies and Sociology at the University of California, Santa Barbara.
